“PONVANDU” is a leading regional brand in the Detergents and Cleaning Solutions Sector with strong presence in the region of South India. As a memorable home-grown brand, Ponvandu successfully competes with larger national and multinational brands in the markets it serves.
In Tamilnadu, “PONVANDU” enjoys a strong brand reputation and deep market penetration. The company has enjoyed periods of phenomenal growth over the years and still continues to grow at a steady pace. Ponvandu has future plans to launch other types of detergent products and expand its product range. The company has already launched a detergent product range under the Brand Name “707”, which has established its reputation in the Karnataka Region.
The company “PONVANDU’ was first established in 1968 by Shri Late A. Jayaraj Nadar. The company was originally started as a partnership firm and eventually registered as a private limited company due to the needs of the growing business. Ponvandu products established a strong market presence in Tamil Nadu before expanding into neighbouring states. Today, Ponvandu soaps are also sold in Andhra Pradesh, Karnataka, Goa, Pondicherry, Kerala and Andaman islands.
Ponvandu is headquartered in Tamilnadu and operates two state-of-the-art, automated manufacturing plants equipped with the latest technology. The Company’s commitment to high quality standards has earned it the status of an ISO 9001:2015 certified company. It’s environmentally friendly manufacturing practices have also earned it Ponvandu an ISO 14001:2015 certification.
Our founder, Mr. A. Jayaraj Nadar was a visionary with strong business acumen and marketing insights. He started his career working in a private firm. The valuable knowledge and experience he gained helped him start his own venture. He founded Ponvandu Soap in the year 1968.
His indomitable will, dedication and hard work helped the company position itself as a leader and successfully compete with the established players in the market. He had high ideals and always set high goals for himself and the company. His powerful and effective marketing strategies raised the company to greater heights. He passed away in the year 2007.
Mr. A. J. Saravanan, son of late Mr. A. Jayaraj Nadar, is the Managing Director of Ponvandu Soap. After the death of his father, Mr. Saravanan took over the management of the company in 2007.
He expanded on his Father’s vision and implemented various marketing strategies designed for aggressive growth. He developed new production plans and opened a state-of-the-art manufacturing unit to meet the demand. Under his able leadership, Ponvandu Soap reached new heights and expanded its distribution networks into other states.